Rechasim / Ashdod
Gourmet Salt 424 Industry
In Tzohar Halev’s marvelous “hothouse,” we take the bitter, the salty, and the tough, and turn it into something sweeter, more accessible, more suitable to each and every one. That is our credo! And – how very symbolically – that is precisely what we have to present to you, too.
One of the most wonderful frameworks functioning at Tzohar Halev is the RWC rehabilitative industry. Here, every day, dozens of young men and women with special needs and with golden hearts and souls, work, create, contribute to society, and become suffused with a sense of fulfillment and the joy of being productive.
As a collaborative effort woven between Tzohar Halev and the Salt 424 Company, our RWC has begun churning out the new trend: Dead Sea salt in a variety of flavors.
Salt in different flavors, in the 424 model, has been conquering the culinary world in recent years. World-class chefs and gourmet meal designers are already using this unique salt, with its different look and the range of innovative flavors it offers the exclusive kitchen. The salt offers an exceptional gourmet experience and turns every meal into a new adventure.
Add to this a number of generous helpings from the warm, dedicated heart of RWC’s special-needs workers, and you have a unique meal – just the right blend of a perfect, top-quality product, together with social involvement and partnership of the highest caliber
Salt 424 is brought to you in 26 flavors, in 4 series: The natural series, the exotic series, the organic series, and the Chef’s series.
A Bit about the Work
Working at the RWC are employees with various mental and behavioral disabilities, who are unable to work independently in the community and need the support of professional staff. At the same time, these young people work at a regular industrial job, by every definition.
Whole platforms of salt come to the RWC building directly from the Dead Sea, some of them – fine salt, and some of them – even low-sodium salt!
The Gourmet Salt 424 Company is responsible for preparing this salt in different flavors. They mix the salt with various spices and other added ingredients. The salt undergoes a light processing procedure, together with the other ingredients, resulting in salt of various flavors: Black pepper, red hot chili, Merlot wine, and more.
These salts are used as gifts to be distributed by employees’ committees and large companies and are also marketed abroad.
Our workers receive the raw materials, such as the salt in a large vat, but only after they open their hygienic kit and don work smocks, face masks, head coverings, and gloves. Then they sit down at the tables and each one does his task on the production assembly line.